Veritone Attribute is transforming marketing attribution in media broadcasting, using AI-powered technology that delivers near real-time performance metrics for advertisements in all broadcast formats including scheduled and unscheduled spots (live reads, organic mentions promos).
Veritone Attribute leverages data from broadcasted ads and correlates them to advertisers’ website analytics. With Attribute, media broadcasters can demonstrate their digital value to broadcast campaigns, resulting in increased advertiser satisfaction and expanded revenue.
Fast insights — gather and view rich, robust campaign data in near real-time
Flexible setup — customizable to each customer, advertiser and campaign
Highly visual — dashboard delivers simple, shareable visualizations of attribution data
Learn more at https://www.veritone.com/applications/attribute.
Steven K.
Advanced user of Veritone Attribute
★★★★★
Veritone works well but has flaws.
What do you like best?
Veritone attribution platform looks great, and is not complicated to read by clients. The generated reports look fantastic, and clean. No editing required for the aesthetics.
What do you dislike?
It does not take much to throw the entire campaign completely off and a normal user will not know what action they performed wrong. The customer service department is AI powered, which means if you have a question or concern that does not fit in to the algorithm, you will have to wait for an actual human to jump on the chat. After that they rarely will have immediately answers to the questions or issues you have immediately. In short, Veritone should make the platform less venerable for end users to make mistakes.
What problems are you solving with the product? What benefits have you realized?
With anything broadcast you have to be able to prove more than your commercial ran at a specific day and time. You have to prove what the commercial is doing for the client. Regarding Veritone Attribute, this can show to a certain degree of accuracy how many web site visits a clients site is receiving during a specific time window. Giving your campaign more value than.. Your commercial aired at this time on this day.
Review source: G2.com
