Twitter Analytics

What do you like best?

Twitter Analytics is a tool by Twitter which gives one the analytics of a Twitter Account so you can track the impressions and engagement of tweets.

What do you dislike?

First I wish it offered more demographic data so one could map out the regions where one's interactions came from so you can tailor-make region-specific content knowing where your tweets are being viewed the most.

The Analytics do not give you an option to track the analytics of Hashtag lets say you had a campaign and wanted to see the uptake of the hashtag like how many other accounts had used it and so forth instead you can see only the tweets you have done

Recommendations to others considering the product:

twitter analytics is easy to use the layout is almost intuitive to use.

What problems are you solving with the product? What benefits have you realized?

When you run a Social Media Campaign you need to be able to see if it's successful or not or just to see if your tweets are making an impression and to measure the reach of an account.

Twitter Analytics gives you a quick way of tracking the impact one makes with an overview option which gives you whats been happening in a month such as

-Top Tweet which earned the most engagements

-Top Mention which shows you a tweet you were mentioned in that had most impressions

-Top Media Tweet a tweet with media such as images and videos which made the most impressions

-Top Follower that is your follower with a large following and influence

Analytiics also gives you the options to promote tweets in a paid sponsorship campaign.