CRM that actually works the way businesses and users do
What do you like best?
I use theCRM as a third party business consultant for my clients. Currently 2 Clients are using the software. My role in supporting them is to provide strategic support for their sales and marketing departments.
In my own experience of CRM, this is the most logical option I have worked with. My clients love it, their users love it and the team at CRM-UK are always a real pleasure to engage with.
If you have tried to tailor a CRM in the past, to fit your own Sales Processes, you may have had to create some workarounds. Not with theCRM, it is so agile and appears to have been developed with business need as well as user requirement as the critical factors.
What do you dislike?
There is very little to dislike. It does what it should for the Business. It does what it should for the strategists, and it definitely does what it should for the users. My only negative is that I never found it sooner for lots of business leaders that I know.
What problems are you solving with the product? What benefits have you realized?
Complex management of Construction Industry Projects. Managing so many contacts that are not classed as a "Customer" or "Lead" would have typically meant creating workarounds. Not with theCRM, you can create multi layered relationships and 'link' different entities to different entities. Almost think of it as unstructured data, that is structured !
User Engagement is also a massive factor in any CRM deployment. Industry watchdogs happily report on high rates of CRM project failure. theCRM is used by people because it works naturally, how they would work and how they would think. If the users enjoy using it, you are far less likely to become another of those reported failures.
