Premium Programmatic Platform
What do you like best?
The best part of The Trade Desk is the availability of third party data. The targeting capabilities are endless and relying on third party data rather than first party, like from Google and Facebook, is a game changer in digital marketing.
What do you dislike?
The Trade Desk is expensive. Their data, targeting capabilities and additional features are incredible, but they all come at a price. I also dislike the limit to only tracking up to five conversions per campaign.
What problems are you solving with the product? What benefits have you realized?
Driving brand awareness, traffic and leads to my client. Running display ads with better targeting and data than other more common platforms.