TapInfluence is great for research
What do you like best?
I primarily used Tap to do influencer research. It was effective at filtering through different searches and variables to help us see a wide pool of influencers that we would then look deeper into. Basically Tap was a great starting point for research and then we would go deeper on our own. Tap does have a payment tool that we would occasionally use but there was a fee. It ended up being easier to just pay the influencers on our own. Also, we would occassionaly use Tap to schedule and run the program but this also became cumbersome.
What do you dislike?
I didn't think Tap provided as much detail into influencers' content as other platforms we used. It was pretty surface-level information. However, as said earlier, it was a great place to start research to get a list of influencers to do better vetting into. You couldn't always see their previous partners etc. Also, not a lot of influencers are in the program which would make running campaigns a little difficult.
Recommendations to others considering the product:
Know how much and deep into influencer marketing you want to go. If you want something more than just high-level research, Tap might not be for you.
What problems are you solving with the product? What benefits have you realized?
Influencer management and research.
We used to run full campaigns through the program but no longer do.
