TapClicks, Inc. delivers a complete digital marketing reporting and analytics platform built to answer the needs of digital agencies, media companies, and enterprises. Our flagship product, TapAnalytics, consolidates marketing campaign data and performance metrics into a unified dashboard, complete with automated reporting and analytics. The TapClicks Suite provides a complete view of marketing activities – empowering organizations to make insightful decisions.
TapAnalytics marketing analytics and reporting dashboard is a cost-effective, cloud-based solution. TapAnalytics customers benefit from ease of use, scalability, and proven ROI. This unified reporting and analytics dashboard seamlessly connects to over 200 services.
-Easily manage thousands of clients in a single dashboard.
-Get high-level agency views and custom client views. Provide transparency to your end clients with custom client views.
-Utilize white labeling features to add a high touch finish designed to meet each client’s needs. -Get scoring and real-time analytics across all campaigns. Scoring uses sophisticated algorithms to optimize campaign performance and discover actionable insights.
-Bring your data to life with data visualization; interactive timelines, pie-charts, geo-mapping, text widgets, and more.
-Be the first to know when a campaign needs attention and make executive decisions through alerts.
-Save time utilizing auto-scheduled reporting. Send automated email reports in HTML, PDF, and Excel formats.
-Agency-Specific Integrations; more than 200 integrations that cater to the needs of agencies of all sizes.
Melissa H.
Advanced user of TapClicks
★★★★★
Very Versatile Reporting Software with Many Tools
What do you like best?
The best thing about this software is you are able to connect any of your raw data through spreadsheets, as well as the ability to create custom channels and calculations to represent data. The ability to create and schedule reports gives me the freedom to focus on other activities while my clients receive automated reports about their marketing performance.
What do you dislike?
There isn't really too much to dislike. There could be more options for font and design! The ability to rotate pie charts isn't very versatile. Many times there are pieces of data labels that are cut off and it's trying to get them to show up in the report. It's nice to be able to change the colors, but the rotation and sizing can sometimes be a problem when trying to condense reports onto less paper.
Recommendations to others considering the product:
Definitely make meetings with the support staff! Ask lots of questions and provide screenshots so everyone stays on the same page. Definitely consider upgrading to the premium packages because the custom calculations show the most appealing data to our clients!
What problems are you solving with the product? What benefits have you realized?
The only problem I had with Tapclicks was the price. They have worked with us to create a tiered payment system that allows smaller agencies like us to access reports like TapClicks. We are now able to have a price that is easily digested by our agency, and when a new client is added, we increase our payment. The software has a very large learning curve, but the support team is amazing! My account agent responds super quickly to any of my questions, and she cares about the well-being of our business! It almost feels like having a close friend showing you the ropes.
Review source: G2.com
