SumoText

What do you like best?

Sumotext has the ability to manage a fair number of text keywords, and it does give the ability to create automated workflows for each of those keywords individually. As far as functionality, it provides most of what is needed for automated communications and blasts, and setting things up within the platform is relatively intuitive. There's not much of a learning curve and implementation is relatively easy. Also simple to import existing records.

What do you dislike?

Sumotext may not be great for agency applications seeing as they don't allow you to create sub-accounts within an account, and thus individual accounts with unique logins must be created in order for separation of record databases to be upheld. Additionally, it's certainly not the best looking platform and looks more than a little dated. Also, at least at the time I implemented, there weren't a ton of integrations.

What problems are you solving with the product? What benefits have you realized?

I used SumoText in an agency setting and specifically, we were hoping to give our clients an easy and effective way of following up with leads, as well as provide them with a way to communicate certain important information to certain customers. For this purpose, it was certainly effective, though again, it's more appropriate brand side (potentially managed by an agency).