Robust platform to automate business processes of any complexity
What do you like best?
The agility of the low-code platform. Out-of-the-box functionality is so strong for creating even sophisticated processes. And when it's not enough, the platform lets you customize pretty much everything. On top of that, it is EASY to create custom integrations with third-party apps. And the architecture is just great. It's very easy to create object references and use them in reporting and data filtering. Want to see which event generated how many visitors -> how many leads -> how many opportunities? No problem. Want to see which product generated how many orders -> how much of them we won? Easy. By which manager? In what GEO? You can COMFORTABLY do that. No jumping around and thinking "Oh, how do I build a connection between these objects". No support requests like "oh, please add this field, or that field". It just (freakin') works! In a highly consistent manner. Regardless of which entities you're looking at.
What do you dislike?
The platform lacks Landing Pages editor. Yet with services like Zapier or Albato you can connect any external LP service (e.g. Tilda).
What problems are you solving with the product? What benefits have you realized?
Creatio platform is a centralized solution we use company-wide. With low-code tools that the platform provides, our business users develop custom solutions that solve our specific business challenges. We've already automated sales and marketing processes, and are going to leverage the service module Creatio provides. The software helped us achieve data transparency and increase employee productivity so I can definitely recommend it to organizations that need to automate multiple processes at speed and scale.