Socxo

What do you like best?

Their team is what I like best. They are very responsive and do the best they can to accommodate our requests and introduce the functionalities we need to make the best use of the tool. I also like how easy the platform is to use, even for people who are not very tech savvy - which we certainly have in our team.

What do you dislike?

I'm not all that happy with the UpContent integration. Because of the limitations in how we can filter keywords, and how niche some of the relevant content for us is, we just struggle to get relevant content. This is an issue as we move forward because we need to find other ways to introduce relevant content if we want to keep our users engaged.

Recommendations to others considering the product:

Be clear about what your needs are and what Socxo can deliver out of the box and what needs to be customised. We had too many stakeholders with different expectations and it took a while for all the functionalities needed to meet the expectations to be available, which kept delaying the launch to the different group of users we identified. However, it's important to highlight how accommodating the Socxo team has been in introducing all that we needed.

What problems are you solving with the product? What benefits have you realized?

So far, not many people in our organisation are using the platform, so the benefits are very limited at this point. However, being able to present people with all the relevant (branded and non-branded) content in one place, and get the analytics behind things they share is the main problem we are solving. Before using the platform, our view of the reach of our network was very limited and Socxo is definitely helping us solve this.