Social HorsePower

What do you like best?

What initially attracted me to the tool was the price, it's super affordable compared to most employee advocacy tools I've used in the past. Because of COVID-19, we had to adjust our marketing spend and software is always one of the first things to go, but this price was easy enough to start a conversation with our senior leadership.

Beyond the price, it seemed like a no-brainer to at least get a demo and see what the "never log in" mentality was all about. One of the biggest challenges we face as an organization is getting our own people on board to share the amazing content we've created. With Social HP, we have the power to schedule this content on their behalf.

So, price, control, and customer service has all been top notch. I had a few kinks in the system and needed help with onboarding/training and Alen and his team have been incredibly helpful in making sure this program is running as smooth as possible. They are really responsive and also have a live chat feature in case you have a quick question you'd like answered ASAP.

Other things I've found helpful:

1) Members can schedule their posts in a calendar view. They can also view content is different views (grid, table, etc.)

2) Each member can manage his/her own notifications in settings

3) You can create multiple messages and upload different images for each piece of content

4) You can schedule to multiple people's calendars at once instead of going in individually and setting a date/time. Social HP is smart enough to spread out the messages/images if you give a date range so they will be different for each person

What do you dislike?

At first, I wasn't sure I loved the whole "never logging in" mentality for our sales people. The whole point of employee advocacy is that it feels genuine coming from our own staff, and how genuine could it be if they weren't doing it themselves? I also didn't like the thought of owning this entirely and not continuing to educate our sales team on the value of social.

However - Social HP has ways around this:

1) Members can have complete control over their calendar and "lock" them, which means they have full ownership of the content they are sharing

2) Members can maintain a balance between posting themselves in addition to what I've already scheduled on their calendars. They can also edit and adjust the image/language for each post to keep their own personality and tone of voice

3) Members can cruise on autopilot - this is really for those who don't have a strong social presence at all

What problems are you solving with the product? What benefits have you realized?

We know our employee reach is 10x stronger than our own company page, but it's getting our employees to take time out of their day and share it on their own networks that we've struggled with.

With this tool, we have the ability to enforce a 100% adoption rate and can sleep at night knowing everyone is sharing the content our marketing team worked so hard to create.