Snapchat

What do you like best?

Reaching audiences from specific demographic and desired locations for advertisement and campaigns is unique feature for this range simple platform. It has more of the capabilities of a social media platform than just being a messenger. Advertising facilities and launching advertising campaigns in geographical areas and specific areas, as well as attracting audiences based on data are also good. Sending temporary stories with 24-hour credit is great, users have an ID and no need to share a mobile number. For example, for an event or concert, you can easily target the audience in a specific area and send them ads. The same is true for election campaigns. Using powerful and creative filters for images and videos is very attractive and good. Ever since the redesign of the app, it has really gone downhill. Especially now that you have some of the same capabilities on Instagram, which is their competitor. Pros is that there are over a million users watching billions of snaps everyday. If your company doesn't at least have an account, you're missing out on an audience. Another pro is it's fun. The filters and editing options are out-right silly and creative. You can warp your head, add a hat and mustache, or swap faces with a friend, which you can't do on Instagram, their competitor.

What do you dislike?

Not very user friendly. Even for someone who's job is in social media, Snapchat takes some getting used to. Another con, is while they have a million users, not as many people use Snapchat as other apps so its not as cost effective as say marketing on Facebook or Twitter, for example. Basically I wouldn't put all your eggs into Snapchat and nothing on Facebook or Twitter, if you're starting out with social media marketing. Due to its design and structure, most of the real audience of this application are people under 18 years old, and fewer adult and business audiences work with this app, and therefore the market has a limited and specific target, and I wish to include these features in a separate version with commercial capabilities. To add a serious adult and business audience.

What problems are you solving with the product? What benefits have you realized?

For a low-cost and budget advertising campaign with a specific audience, we needed Snapchat and its special features to help our team to promote our products and services.