Sideqik has changed the way we approach influencer marketing
What do you like best?
Sideqik is a fantastic, all-inclusive platform not only for influencer marketing, but for social/digital activations as a whole. They host a wide range of capabilities from influencer sourcing to custom landing pages to providing the ability to understand/tap into the pulse on a specific topic or event.
What do you dislike?
The only function I've ever needed to be more robust was the filtering component when discovering influencers. However, their support team is always willing to help when I have questions and they are always continuing to work to build out and refine those capabilities. Additionally, we're still working together to figure out how to track Instagram Stories and Snapchat Stories from influencers, however Sideqik is not at fault for those challenges.
What problems are you solving with the product? What benefits have you realized?
With Sideqik, I've been able to identify and secure a more targeted and authentic group of influencers for my activations. I've been able to find influencers of all sizes, search by interests, and really get a sense for their audience demographics, which tells me I'll be reaching my correct target audience. This platform also allows me to holistically track my activations and determine how efficiently my social tactics are performing.