SendForensics

What do you like best?

I like that it shows keywords that we can change flagged words to, similar words that you can update and exact content issues. I also like the live inbox placement testing. It also tells you if you should go ahead and send or make some changes and optimize.

Send Forensics has different sections that they look at - vocabulary and copywriting, coding and layout, link quality and data collection. Most of our issues fall under the vocab and copywriting/content.

The support and the guide section is also really helpful and most of the things we have questions on get answered pretty quickly there.

It also is a good price for the service that you get. We looked and did free trials for a lot of companies, and feel Send Forensics gives you a lot of what we needed for a very reasonable price.

What do you dislike?

You really have to learn to use it and see the correct patterns. Sometimes we will test something and change what they told us to, and when we retest we are hitting less inboxes or getting a lower deliverability than before. Lots of trial and error.

Recommendations to others considering the product:

Do the free trial, test it out and make sure it works for you first. But if you want to fully see what it can do, pay the low price of $49 a month and do some testing. You will likely get some insights you were not receiving before and it'll help you out moving forward with getting into inboxes.

What problems are you solving with the product? What benefits have you realized?

With our current mailing system, we weren't seeing inbox placement and spam score testing. So this is helping a lot by telling us whether the main providers or not would have it fall into the inbox or spam folder.

We've come to realize some words that are flagged so we can make the changes before even testing it in Send Forensics, so you do learn a pattern about how these things work. Send Forensics even goes as far as to show you your reputation, deliverability score, blacklists, errors, etc.