SendBlaster

What do you like best?

You can supply your own sending server details (great for FinServ), add any custom HTML you want, it's soooo dang inexpensive, and their support team is very helpful. We never used the templates they provided, rather built our own email templates. There are so many companies who supply HTML templates though (and responsive ones at that), that it wasn't a big detractor. They do offer a rudimentary mail merge feature (similar to Marketo tokens) that we used in just about every send!

What do you dislike?

Sometimes sending can take a long time, although you do control the speed at which sends occur. If they take a long time, the send can occasionally time out, and you need to be there to restart it. That was my only qualm.

What problems are you solving with the product? What benefits have you realized?

It was an email blast provider that allowed us to store all the messages for Finra compliance purposes. We sent statement message emails, client communications, advisor notices all under a variety of aliases and were able to track rudimentary analytics for up to a year.