Straight to the point, no fuss insights
What do you like best?
Showed me areas of improvement I was not suspecting on my campaigns, all the data is pulled from my account but it is analyse in in different way and it showed me some best practices that i was not aware of. Even after 2+ years of usage i still get insights to improve my campaigns on each new report (although it is fair to say you get the most of it in the first 12~18 months).
The insights i got from my first audits were very precise and was indicated clearly enough that i could understand where to apply them in, my account directly.
When trying out software i want to be able to try by myself, and i liked to ease of set up with Seiso, a few clicks and i am live thanks to the Google Connect button.
What do you dislike?
The insights i am getting are only monthly. As i log in to my campaign everyday, i would like to have a higher frequency of recommandation.
The generic keyword reports are globally good, nevertheless, I would like to have more details on my long tails keywords because i am promoting many products and a wide range of accessories (I currently work with outdoor clothing).
Recommendations to others considering the product:
I would need high frequency of recommandations and more of them to help me optimize. They mention working on it, so we'll see what the come up with.
What problems are you solving with the product? What benefits have you realized?
This does not replace my Google Ads console, i use it in addition to look at my campaigns from another angle.
It challenges me in my optimization routine and gives me some creative optimization ideas.
It showed me analyses with the Weighted Quality Score, that i could not access though my Google Ads account.
