RollWorks

What do you like best?

We are using RollWorks for multiple marketing programs (retargeting, intent data, etc.) and have a direct sync with our HubSpot account. The platform is easy to use and allows us to target our ABM lists, which is a massive part of our marketing strategy. We've also really been able to dive into the intent data and action off of it, which has proven fruitful for our team. I had limited ABM experience before using RollWorks, but our Account Manager has made it so easy to not only get up to speed but also diving into performance and ways we can optimize our accounts/targeting.

What do you dislike?

Navigating the platform can sometimes be difficult, but once you have found what you are looking for, it is easy to find again.

What problems are you solving with the product? What benefits have you realized?

Delivering highly targeted and personalized ABM campaigns. We can reach a larger audience, which is not something that we've been able to do with other platforms we use.