Roku OneView (formerly Dataxu)

A single platform for marketers and content owners to reach more cord-cutters of any platform and measure performance using TV identity data from the No. 1 TV streaming platform in the US to manage to advertise. Advertisers can manage their entire campaigns – including OTT, linear TV, omnichannel, and more – all in one place, and can reach four in five homes in America with OneView Ad Platform.

Roku OneView (formerly Dataxu)

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Alyssa S.

Advanced user of Roku OneView (formerly Dataxu)

★★★★★

Best Programmatic Platform

What do you like best?

I love that I can use Dataxu as my one-stop shop. Everything from OTT to display to contextual targeting to DOOH. I love how straight forward and simple it is to use.

What do you dislike?

I dislike that if we want to integrate something such as an audience from a different platform we have to go through our rep and it's a whole process and takes up a ton of time.

Recommendations to others considering the product:

Perfect platform for all programmatic advertising.

What problems are you solving with the product? What benefits have you realized?

Dataxu offers everything we need and we try to use it to it's full potential. Everything is organized. It's simple. I can easily make changes to my campaign with a click of a button.

Review source: G2.com