Good business social comparison program
What do you like best?
My job is mostly b2b, but is trying to expand as b2c. Rival IQ allows us to compare social media trends between not only our top b2b competitors but b2c as well. It allows us to gauge the temperature of what our competitors are posting and use that as things to remember when we figure out our social media calendar.
What do you dislike?
There isn't much I dislike about the program. For the version we have, there is a cap to how many businesses we can add and compare, but for us, we just put our biggest competitors on there.
Recommendations to others considering the product:
Connect as many social media sites to it as possible that way to can utilize the tool fully. Being able to compare across the social media channels is nice as well, especially because some businesses use certain channels more than others. Also, whether you are a b2b or a b2c business, consider utilizing both options and doing different comparison settings, for my job the ability to do both is great as we try and shift to being b2c.
What problems are you solving with the product? What benefits have you realized?
It essentially made my job easier. Before, I was hand searching each of our largest competitors and tracking trends on what was being posted. Now with Rival IQ I was able to have all of that in one space. It saves me a lot of time and allows me to be more efficient in what I do. Only issue is that you can't use it it for all social platforms (LinkedIn is not on there).
