What do you like best?
I find the ease of creating automated email campaigns very easy. Once the campaigns are completed it is very easy to collaborate with other team members to share work and not have to duplicate efforts. The reporting capabilities are also very strong and easy to digest.
What do you dislike?
At this point, there are very few negatives that I have discovered using the tool. One that I could mention would be the integration with Salesforce and the information that you are able to map when uploading contacts. There are a few custom fields we use with Salesforce that we are required to manually change in Salesforce after contacts have been uploaded.
Recommendations to others considering the product:
Take the time to set up templates for entire teams to use to eliminate the need to duplicate efforts.
What problems are you solving with the product? What benefits have you realized?
Automating email campaigns. Easy to customize specific email campaigns to target specific personas.