Robust Toolset for Digital Marketing
What do you like best?
Raven's reporting tools have been of the most significant value to me. Their integrations with Google and Facebook advertising, analytics, goal tracking, widgets for personalized messages, and more have been great solutions for our monthly reports. Customer service has been pretty responsive and professional. I like that the dashboard offers a quick overview of many aspects of marketing, so you can easily see how they all contribute to the metrics on reporting. There are a huge variety of widgets to choose from on the reporting so we can scale a report according to the client's scope of work and create a template to help populate reports for other clients. The customer service team has been responsive to suggestions especially when we showed concern for a future integration with Google Analytics 4.
What do you dislike?
The content ordering tool yielded very poor content for our agency. We found there to be a language barrier and spent a great deal of time editing articles we paid for. It didn't work out for our agency to use this part of the service. Manually updating reports when we've made changes to report titles or who the email address is showing the report is from has been cumbersome. Occassionally one of the reporting modules disconnects or doesn't work due to Facebook updates. It affects some of our clients but not others and can timely to go back through and make sure eveyrhting is connected properly each month. Which there was an automatic connection for Google My Business for Reporting and more control over Mail Chimp reporting.
Recommendations to others considering the product:
I love this tool for reporting. As mentioned above it can scale for clients who just need analytics to clients who have a full marketing package with advertising, social posting, goals, need to understand demographics, seo performance, and more.
What problems are you solving with the product? What benefits have you realized?
I do all of our monthly client reporting with Raven and find it to provide an excellent overview of how all the pieces and parts are working. It's been helpful when there are questions about how effective our marketing has been to be able to pull a report and have all of the data at our fingertips. It really helps prove our worth as an agency and why we charge for what we do... there is a lot of labor and careful watching of accounts that leads towards that monthly report!
