Instant impact with minimal involvement
What do you like best?
I like knowing that PPC Protect is always on, monitoring our traffic and protecting our accounts against dubious clicks. Once it is set up and working, I don't need to spend a lot of time with manual work. PPC Protect has prevented thousands of spam clicks on our accounts and we're seeing the benefits in our performance.
What do you dislike?
We had to make some adjustments to the UTM tracking set up in our ad accounts so that the PPC Protect tracking and our own tracking would work side by side. That was a bit of manual work up front, but we resolved it and it isn't an ongoing issue.
What problems are you solving with the product? What benefits have you realized?
PPC Protect is always assessing our traffic and has blocked thousands of bad IPs from seeing and clicking our ads. We're more confident now that we're reaching real customers with our ads. We've only been a PPC protect customer for a few months, but our ad campaign performance has been good in that time - we have YoY improvement in conversion numbers and CPA.