Pathformance is a real time data and shopper marketing platform, designed to provide full service digital mobile activation near store or in-store for activations for precise activations for cpg brands to drive traffic and increase sales.
Customer Reviews
Executive Sponsor in Consumer Services
Advanced user of PathformanceSpecialized expertise gave rich insights into retail performance, ad attribution and ROAS.
Team seeemed a bit stretched at times / growing pains
As we thought about our different strategies and corporate goals we increasingly valued the type of insights that Pathformance was giving us. We also appreciated the continuous proactive insights and creative thoughts from the Pathformance team. True innovation requires trying and doing things differently and we have found Pathformance to be an excellent partner to help us think through things in different ways.
Improve the sales impact of digital marketing and shopper marketing.
Increase our confidence about the impact of different campaigns and strategies.
Continuous learning on how to generate the most impact, ROI and ROAS.
