Parse.ly is an analytics platform built for content and designed with the belief that the most successful companies are the ones with the best content. Winning in the digital content world, though, isn’t easy. You need to create feedback loops and listen, though data, to what your audience is telling you.
With 30 unique attention metrics, subscriber tracking, and audience segmentation, content creators, analysts, editors, marketers, and communications professionals can use Parse.ly to:
– Grow their business and improve key metrics like reader engagement, conversions, and retention through data-driven insights.
– Act on immediate real-time audience insights or analyze historical data to get a clear picture of the past and plan for the future.
With a built-in personalization platform, product teams can use Parse.ly to create dynamic content experiences powered by data and personalized by users on their website and in their CMS or WCM.
With our data pipeline platform, data scientists and engineers can use our enriched clickstream data to spend less time on data infrastructure and more time on data analysis and insights.
Parse.ly works with 300+ enterprise companies using their trusted data infrastructure:
– The #4 most widely installed premium web technology on high-traffic sites (according to BuiltWith).
– Parse.ly is used by leading media and entertainment companies, DTC brands, Fortune 500 companies, B2B enterprise companies, and anyone who believes content can move their business forward.
Susan W.
Advanced user of Parse.ly
★★★★★
Analytics and advertising improvement, excellent marketing.
What do you like best?
We found it to be a very simple software to learn to use, in addition to having the Marketing-Analytics software relationship, it provides us with the necessary bases to optimize our company with respect to the database, useful to understand the appropriate content that will capture the attention to potential clients, positive part is the union with the company is fast and offers varied tools to offer innovation and achieve a safe and relevant optimization for work.
What do you dislike?
So far our work team has not presented problems, delays or complaints from clients during the performance of their duties while using Parse.ly, despite the fact that infrastructurally it has small errors, they do not affect development, however the system continues to improve and offer new tools.
Recommendations to others considering the product:
They turn out to be very convenient in terms of help or technical support, they are always available. On the other hand, it allowed us to know what our customers want and the best way to satisfy them, unlike applications like Slate and Conde Nast that do not offer us such a wide variety or compliance in relation to segmentation.
What problems are you solving with the product? What benefits have you realized?
With the help of Parse.ly we were able to identify the patterns of our clients as well as their tendencies with respect to the interactions they carry out, witnessing the increase in web traffic, facilitating the realization and analysis of reports and later represent good statistics about of the growth and expansion of our company.
Review source: G2.com
