Meet Pardot: B2B marketing automation on the world’s #1 CRM. Pardot empowers marketing and sales teams to work together to find and nurture leads, close more deals, and maximize return on investment.
Pardot’s lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and track marketing ROI.
Track all prospect interactions on your site — from downloads to page views — then score prospects based on parameters you set. Put time back into your sales reps’ day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting.
Accelerate pipeline, drive revenue, and align marketing and sales with Pardot Marketing Automation.
Learn more here: http://bit.ly/1yhEwPa
Ryan B.
Advanced user of Pardot
★★★★★
My experience has been mostly flawless, I enjoy using Pardot.
What do you like best?
I enjoy using templates that were previously created. I also like how multiple in my team can work on emails within the marketing tab. This helps with production speed and keeping emails organized. I enjoy seeing the content I created on the calendar, helps me stay organized while tracking progress.
What do you dislike?
I do not like how it restricts email edits to one user at a time. It would help if multiple people could work on an email at the same time. Sometimes the formatting is very stubborn. No option to undo previous edits, this can sometimes ruin the whole email because the edit may mess up the format.
What problems are you solving with the product? What benefits have you realized?
I am able to create multiple emails with ease. I was unable to do this with other email creation platforms. I have realized that it is beneficial to keep all projects on one platform.
Review source: G2.com
