Outbrain Amplify

What do you like best?

Outbrain's distribution network is great as it allows us to be more organic than traditional graphics advertising on a wide range of websites. We can easily navigate the app and use it. In terms of having a more detailed targeting feature, this helps you to configure content or where the data will be advertised.

What do you dislike?

It has not a very appealing learning curve in comparison with other marketing tools. Also, some technology is badly configured on the platform as the advertisements cannot be rotated equally to display the advertising performance in general. It allows me to only submit certain articles pieces, which can be very restrictive. Honestly, I can't tell what's good and wrong for advertisements to maximize new content on this platform.

Recommendations to others considering the product:

Customers form and specific advertising goals are highly influenced by Outbrain. Outbrain provides a great deal of range, but the difficulty is to grasp how it can be used and calculated effectively. I would suggest you to incorporate an attribution system that implies more than half of Outbrain's total reach, as a default range for your brand.

What problems are you solving with the product? What benefits have you realized?

My company was looking for a marketing platform for our goods and we decided to try Outbrain. While we don't normally use such technology, we chose to try Outbrain and see whether it was effective, and results were positives. Outbrain generally provides the material we publish for our brand categories to an audience in an effective way.