Founded in 2009, Onalytica specialises in providing Influencer Relationship Management software and supporting professional services to help brands scale 1-to-1 Influencer Relationship Management results.
We work with Marketing, Communication, Digital & PR professionals to help configure bespoke influencer programmes so that they can better automate and streamline influencing activity as well as identify on-going engagement opportunities.
Customer Reviews
Natasha U.
Advanced user of OnalyticaOnalytica is a great that makes tracking influencer relationships simple. This data, that would typically be obscure and hard to track, is made easy with the tool. I love how you are able to input the influencers you are tracking and see the touchpoints between your company and them. The daily email feature makes interacting with influencers easy as an email comes straight to your inbox with top posts by them. It also makes it easy to maintain and track relationships you create with influencers.
Sometimes their influencers they serve up are not applicable or come up based on odd keyword - something that is hard to fix but with easy filtering through its an easy fix!
I am not sure if this is included or not but I highly recommend having a coach with Onalytica! Mine has been super helpful learning how to use the tool, reporting, evaluating influencers as well as making reports to present to executives.
The ability to track, identify and uncover otherwise hidden influencers makes it stand out from its competitors, and essentially does what I need solving the business problem of finding B2B Influencers. It can be difficult but Onalytica works to rank influencers by resonance and make sure that we are targeting the right ones.
