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Visual IQ, a Nielsen company, is the leading marketing intelligence software provider. Our Marketing Intelligence Platform combines people-based insights with tactical marketing performance in a single user interface, so you can optimize budgets, consumer experiences and business results.
Customer Reviews
Luca M.
Advanced user of Nielsen Attribution (formerly Visual IQ)The possibility to easily upload costs makes our budgeting process fast and reliable.
VIQ is userfriendly, really easy to use so the learning curve of the platform is fast.
I would like to have an automatic "check" of data imported from Sizmek Adserver. Metrics such as conversions and impressions should match perfectly with the source of the import and it's hard sometimes to find the unmatching points by manually comparing VIQ report with Sizmek one .
Thanks to VIQ we can upload budgets and we obtain a re-attribution of the conversions, this means a more significant CPL for our analysis. We can base the most part of our analysis on the true CPL and extract suggestions to drive our business decisions.
