Easy Onboarding, but Shallow with Integration Bugs
What do you like best?
You can stand up an email campaign very quickly. A/B, Drip, and Nurture sequences are very simple to stand up, and the email creation features also enable you to create attractive templates quickly.
Reporting-wise, custom segmentation reports are also fairly easy to generate, provided you keep your segments well-defined and organized. I do appreciate (when it works properly) that the Salesforce integration enables you to look at contacts' behavior history in a specialized tab within Salesforce, enabling accurate lead attribution.
What do you dislike?
It's impossible to look for a specific contact - the lack of a contact search feature is glaring.
Regarding the Salesforce integration, it breaks *very* frequently and has significant bugs, requiring you to contact their client service often to rectify them. One bug is when you convert a lead to a SQL/Opportunity, the user activity history tab erases itself, which is frustrating when Sales converts a lead before you can attribute it.
Net-Results also lacks a lot of the more robust lead scoring, workflow management, and reporting capabilities of higher-tier, more expensive systems like Marketo and Hubspot. If you need a simple tool for email marketing and basic lead attribution, it's fine, but what you pay for is what you get.
What problems are you solving with the product? What benefits have you realized?
Email marketing and supplemental data on lead reporting. It's a very basic tool but when working properly with Salesforce, it handles marketing to sales handoffs very well.