The SEO Tool that Leads them All!
What do you like best?
I can't stand having to switch between different programs all the time when I am preparing for an SEO campaign. It's confusing and doesn't make sense! But, with this program I don't have to. Everything is right at my fingertips in one easy-to-use interface. You get keyword tracking, auditing problems and issues with your site, On-Page, Off-Page tasks plus competitor and keyword research - everything you need to succeed! And it gets even better because once you're done creating your report, you can export it directly into CSV format so that later on down the line you'll be able to plug it into other applications or workflows of your choosing without any trouble.
What do you dislike?
Perhaps, adding a little more color to the graphs and reports would help illustrate points in an even clearer way. But then again, there is nothing blocking the most important details from being seen right off the bat.
Recommendations to others considering the product:
Moz Pro is a great SEO tool that meets all of your needs. There are plenty of other tools out there, but they consistently continue to be the best as evidenced by their first place position in the market. If you're just getting started with SEO management, this is going to be an excellent investment for you because it will get you where you want to go in no time!
What problems are you solving with the product? What benefits have you realized?
I am getting my keyword and competitor research done in a timely manner. I am also doing audits and finding SEO challenges right when they happen to correct them quickly. MOZ helps us be fast and have a QUICK WIN SEO Formula!