Moat Analytics

What do you like best?

MOAT is really great for tracking viewability, brand saftety, fraud, measured impressions, and mulitple other metrics that clients are looking to measure. I also like that MOAT gives you a number of ways to pull brand performance either as a power point, csv file, or excel document. Also, MOAT can easily integrate with vendors making checking performance and giving clients updates a seamless process.

What do you dislike?

The only dislike would be that there are so many other platforms that can measure the same metrics. I would like to see what MOAT's competitive advantage is compared to other data measurement platforms. Also, maybe i'm not aware, but it would be great if MOAT could set up automated reporting, so if I am pulling the same report every week, it can just be sent to me in the final format.

When pulling reporting I have noticed that some of the metrics are very similar which can be confusing to new users. For example, "in-view measurable impressions" and "on - screen measurable impressions" are often the same value, so it would be beneficial if MOAT would offer a one-sheet explaining all of the metrics as they differ from other similar dashboards or offer a dashboard training for partners.

Recommendations to others considering the product:

I would definitely give Moat Analytics a test. Some clients really like the ease of the platform and if your company has a direct integration you an easily pull reporting and data performance for clients.

What problems are you solving with the product? What benefits have you realized?

I've measured Brand safety, viewability, fraud and other data measurement metrics.