Missinglettr

What do you like best?

MissingLettr gets me focused on managing my social marketing outreach for my articles and blog posts and puts them into a kind of a pipeline mode.

It takes the need out of figuring out when and what to promote for my ongoing work, and does that by providing useful and quick suggestions of various promotion descriptions and images to go along with it.

What do you dislike?

At times the service feels slow and clunky. Especially in the tag selection process.

Doing things out of the main "best practices" provided is hard.

Having it autogenerate other campaigns other than 12-months greenfield from an RSS feed or switching from one campaign type to another on an RSS feed created campaign is... impossible.

Recommendations to others considering the product:

Connect it to your RSS feeds so it generates its automatic campaign content.

Don't be too stiff about what Missinglettr suggests - make changes to it when it feels right or outright delete some of its schedules.

On the 1-year long campaigns think how relevant your content would be a year from now - and delete a few of the future dates it suggests if you are uncertain.

What problems are you solving with the product? What benefits have you realized?

The ability to share my created posts and articles on social media over a larger period of time as opposed to sharing it once.

This gives me greater viewership to my content as well as raising old posts "from the dead" to give them a second life.