Mirakl is the only marketplace SaaS platform that empowers both B2B and B2C organizations to launch and grow an enterprise marketplace at scale.
Mirakl is the marketplace expert, partnering with leading organizations to help them platform their businesses.
Mirakl employs a team of 60+ marketplace experts who help clients adopt best practices and provide critical long-term strategic guidance.
With Mirakl, manufacturers, distributors, group purchasing organizations and retailers can offer more, learn more, and sell more.
Marketplaces have three key advantages over first-party eCommerce. They:
– Scale fast: When a hotel chain wants to expand, they need to acquire buildings and hire staff. When Airbnb wants to open a new city, they just need to invest in marketing.
– Shorten value chains: They remove intermediaries. With platforms, buyers can now shop directly from manufacturers, putting manufacturers back at the center and creating a completely new economy.
– Create positive network effects: More sellers, lead to more offers, more sales and ultimately more data. Achieve this and you can constantly expand and launch new initiatives.
There are as many platform business models as there are conventional business models, and companies that launch third party marketplaces are Platform Pioneers.
For more information: www.mirakl.com
