Meltwater

Manage and measure a data-driven PR program with hyper-targeted search, pitching, social media and journalist relations features.

Languages supported: German, English, French, Irish, Italian, Japanese, Norwegian, Portuguese, Spanish, Swedish, Chinese (Simplified)

Platforms: Win, Linux

Price: $$$$$

Business Size: 1

7.6/10 (Expert Score) ★★★★★
Product is rated as #35 in category Media and Influencer Targeting Software
Ease of use
7.5
Support
7.3
Ease of Setup
5.2

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Meltwater, a pioneer of media intelligence, gives businesses the information advantage they need to stay ahead. More than 30,000 companies use Meltwater’s media intelligence to stay on top of billions of online conversations and extract relevant insights to strategically manage their brands. With nearly 20 years of experience analyzing data, Meltwater is dedicated to personal, global service built on the local expertise of 60 offices across six continents.

Our clients can monitor media coverage across both news and social media. We track over 300,000 online news sources, and have partnerships for print and broadcast monitoring. Social media listening covers Twitter, Facebook, Instagram, YouTube, comments, review sites, forums, message boards, and over 300 million blogs.

We help our clients analyze media and social media coverage with ease, with both qualitative and quantitative metrics. Our ever expanding widget library allows clients to seamlessly create dashboards to help visualize media coverage and report on the ROI of their public relations efforts. Everything is interactive and exportable, to give the context behind the numbers.

Media Intelligence for PR
With over 300,0000 sources and the largest library of premium content, monitor and analyze every piece of relevant media coverage from online publications, print, social media, TV and radio stations in real time. Connect with influencers and journalists and track your outreach.

Social Solutions for Marketers
The Social division, formerly Sysomos (acquired in April 2018), offers comprehensive data solutions to drive your social strategy. Research and monitor 200+ billion social conversations, engage and publish from one platform, easily find social influencers, and discover communities driving social conversations.

Customized Solutions for the Enterprise
The Enterprise Solutions team ensures that even the most complex deliverables are met quickly and effectively by our team of industry experts and analysts. Meltwater provides professional services and premium offerings for the world’s leading brands.

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Customer Reviews

Meltwater Reviews

Sasha G.

Advanced user of Meltwater
★★★★★
Meltwater is a great tool.

What do you like best?

The news aggregator and the social media tool, Engage. I have a good user experience. The user interface itself is enjoyable and easy to use. The news aggregator is easy to set up with a new search and to edit the search if something different or a variation comes up. I am not only a user of the tool, but I also train new employees on the tool when they join the Commuications team. Meltwater is by far the easiest tool we have to train people with. With Engage, posting is done with ease. Our users do not use the monitoring tool in Engage but from the minimal amount of interaction I have had with it, it is a tool that I can see our Communications team using. My favorite thing about Engage is the reporting tool. I have been able to see old posts on LInkedIn in Engage, that I was not able to find in LinkedIn itself. I would recommend this tool to others.

What do you dislike?

I would love a better search creator with more customization. One of the requests that we often get is multiple searches but for the search email to be organized in a better way. I would love a built-in link shortener to be available. For example, one of our attorneys has mulitple searches on attorney generals in different states. Because there are 50 states, it is 50 searches and he has to scroll through each email. It would be better if we could have a key at the top of the email so he could jump to the states he wants.

I'm not sure if this is a dislike, but we do not use the dashboard feature at all and it may be a missed opportunity.

Recommendations to others considering the product:

I would absolutely recommend this tool. The ease of use, along with the support team make it a worthwhile purchase.

What problems are you solving with the product? What benefits have you realized?

Tracking news mentions and managing our social platforms. It makes it easy to manage all in one place. Especially in Engage, we can track and report easily on social media posts.

Review source: G2.com

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