Incredible Tool & Experience
What do you like best?
As a Salesforce consultant I've had to deal with a lot of vendors over the years, and specifically a lot around mass mailing capabilities. Each of those products/vendors left a lot to be desired, and it was hard to find one that had intuitive functionality as well as a strong support team.
MassMailer is an outlier in that their functionality is built natively into Salesforce, the setup & usability is intuitive, and their support team is extremely attentive. I've really enjoyed the product as well as working with the MM team.
What do you dislike?
I dislike that I didn't find this tool earlier in my Salesforce consultant career.
What problems are you solving with the product? What benefits have you realized?
Potential users of the tool can look forward to a streamlined approach of Campaign management, email template creation, sending of emails w/ & w/o attachments, and then finally email analytics. The fact that their tool is built natively into Salesforce means all the analytics can be easily reported on via Salesforce reports. The approach to how analytics are logged can also be configured/enhanced if you have a strong in-house team member or Salesforce consultant partner to help.
