Marilyn

What do you like best?

The interface is very intuitive. Marilyn guides you through the entire setup process, which doesn't take long at all. All you need to do is connect the channels and import the campaigns into the interface, then set up the bid manager and the automated reporting. The fact that I don't need to adjust the bids automatically saves me on average 2 hours per day. And the same goes for reporting. The statistics graphs are also very easy to use. They give me a clear sense of where the campaign is heading, whether I need to increase the spend or slow down. UTM tagging and link checking are also very useful finctions. I also think Marilyn is unique in how much flexibility it offers in terms of bidding.

What do you dislike?

The design of the interface could be improved a bit, sometimes after an update the design looks a bit strange, however that is usually rectified by tech support within an hour. Other than that not much to complain about - very solid product.

Recommendations to others considering the product:

Very good, solid and reliable platform. It may take some time to adjust to the interface and the logic of it, but once you do, it's very easy to use.

What problems are you solving with the product? What benefits have you realized?

I can manage a lot more campaigns with Marilyn, as a lot of the processes I would have otherwise done manually, can be automated. As I deal with large customers who run thousands of campaigns on all channels simultaneuously, I would have never been able to manage that volume without Marilyn.