MailCharts

What do you like best?

Mailcharts is a revolutionary tool for email marketers. There are tons of social listening platforms out there, however options for this simple goal with email are sparse. Mailhcharts appears to have a huge library of emails ranging back several years from countless brands. Some of the nicest features are the ability to track and monitor companies to regularly be notified of their activity. Another nice feature is the email rating, mailcharts scores all emails from several factors such as mobile compatibility, HTML weight, etc.

What do you dislike?

I have only two gripes with the software. First gripe is the price, while I wouldn't argue the program is a huge value, the pricing tiers are limited and the changes are steep. For most businesses, the paid version of the platform would run them $99 - $250 monthly. However for larger scales and enterprise use the price is incredibly steep.

Recommendations to others considering the product:

There's a free version of the platform, give it a go and see if a paid plan makes sense!

What problems are you solving with the product? What benefits have you realized?

I primarily use mailcharts to monitor competitor activity and identify email and eCommerce trends. The value this presents is immense, sure you can subscribe to all your competitors and monitor their emails that way, but having a management platform that does this is far more efficient. Along with competitor monitoring, the ability to identity emails from countless brands that contain a keyword or match a theme is a huge plus!