Lytho

What do you like best?

Lytho has been implemented for our business. We have provided our distributors with on-brand material and content.

We use Lytho to provide branded templates which can be easily customized to promote our brands locally.

We also use the DAM to either store images which can be used in templates and to provide other fixed marketing materials like commercials (both audio and video), banners, packshots.

What do you dislike?

Some minor features we missed, but those where added very quickly in one of the next sprints. We really like their agile approach.

Overall the templates are quite fixed, like the size is not flexible. But depending on what you are producing it will not necessarily be a problem.

What problems are you solving with the product? What benefits have you realized?

Our brand was not always consistent across countries, and we didn't have enough control over the production of visuals by our partners. We also had several places for our assets, and it was not centralized.

Lytho allows us to have all the assets in one place, easily filtered, and we can check what is being created by our partners. This is making our brand more consistent and more recognized by consumers in the end.