Litmus

What do you like best?

Litmus provides an easy way to build great emails quickly and, for me, one of the best features is the ability to share a link to proof your creations that can be shared - the coolest thing is that you control what they can see. You select the inboxes you want to show and the mobile devices to use. The approver sees what they need to.

What do you dislike?

The folder tree is a bit tricky. Sometimes when you have lots of folders, you can't scroll down to lower folders, so you need to get inventive about how you get there. It's not a huge inconvenience, but it can be frustrating if you're in a hurry

Recommendations to others considering the product:

If you need a proofing tool, then Litmus is the obvious choice. The WYSIWYG is well laid out, and the code easy to read and review. If you work as a team, Litmus has features to help you manage the work through the platform and helps you keep your house tidy and ordered. I'd struggle without Litmus - it's just part of my toolbox now!

What problems are you solving with the product? What benefits have you realized?

Inbox previews are the biggest win for me. Litmus has a ton of features now, but its core purpose of proofing is what keeps me coming back. I use it as a standalone product (where I log in to the Litmus platform) and as an integrated part of Marketing Cloud; it's pretty versatile.