What do you like best?
Leadlander is the premier tool for understanding internet behaviors. This powerful software enables companies to fine tune their overall SEO strategy, and more important, boost sales and engagement.
What do you dislike?
Actually, there's not much to dislike. Sometimes like all tools, something goes South. However, Leadlander's customer service is second to none. Responsive. Because they understand time is money, and downtime is no money.
Recommendations to others considering the product:
Companies today have different definitions of what a "lead" is and often value quantity over quality. Leadlander is the tool for QUALITY over quantity because it provides you the first clue to a sale: WHAT a visitor is looking for on a website. That "path" that is traceable using Leadlander in the visit gives you clues if you look closely. Using some inductive reasoning, you are able to "see" things you couldn't possibly see without it. And WHATyou see leads to actions to take to sell your product and service. There is no automation that can do that.Even AI will fall short. The latest example on a client's Leadlander we deploy is we saw a major company going to one single page that had a wiring diagram of one of our client's products. With a little detective work, we helped the client prepare a proactive sales approach do contact the company after we found the right person, and suggest an audit program for all of the products within that company. That would have NEVER happened without the knowledge Leadlander gives you. Especially in B2B, but also in B2C to a degree, this software is a gift to anyone seeking knowledge to sell more of their stuff, whether products or services.
What problems are you solving with the product? What benefits have you realized?
The essential problem Leadlander solves is that it gives you radar. Using your website without Leadlander is like flying without radar: you are blind. It puts Google Analytics to shame. The knowledge it provides -- the reverse IP lookup -- is the first step to understanding behaviors of visitors to your website. With that understanding, you can take "rifle shots" at targets rather than the typical "spray and pray" approach companies utilize in lead generation. It is the absolutely opposite of programmatic, which measures "hits" (How Idiots Track Success). We use it on our websites, and deploy it on our clients' websites.
