Intentwise

What do you like best?

Clean and intuitive features with high-quality automation and rule-based logic. It doesn't contain filler features like campaign creation, which I would use the Amazon UI for anyways. The ability to create and save filters is very fast and easy.

What do you dislike?

Optimization features can be limited when trying to set up filters for rules-based optimization. For example, if I want to bring my data in from the last 2-3 days and then optimize the data, I'm unable to. It can also be challenging to update granular levels of data such as campaign names, etc.

Recommendations to others considering the product:

Make sure to take advantage of the free trial and explore all the features. If you are looking for a streamlined SaaS to perform integral tasks, you should give this SaaS a try. And the team is incredibly responsive to any questions or feature requests.

What problems are you solving with the product? What benefits have you realized?

I use Intentwise heavily to automate my bidding, provide keyword/ASIN/Product recommendations. My overall strategy utilizes Intentwise as well, pulling in campaign performance data from previous periods and performing optimizations. I also use the platform to make budget changes to account for seasonality.