Best Inbox Placement Product Used EVER!
What do you like best?
Platform is super intuitive. Love that I can dig into the data and see what's going on with inbox vs spam placements, complaints, postmaster tool built in for Microsoft is a huge plus. Send an email today and ability to see instant results. Has access to cloudmark complaints. This is huge for me personally, because now I can test both my subject and copy within the body of my email to see what works and what does not. A lot of other platforms out there claim to do what these guys do. No one comes close. I've personally used several systems over the years and have also done this manually to fully understand the scope and power of the platform.
What do you dislike?
The breakout of groups and IPs are not in line. You see all IPs under all group you create. It's not major, but if they can help separate different groups of IPs in batches so that you can report on data sets differently. This is for companies that have multiple IPs for different subsets of their business like I do.
Recommendations to others considering the product:
HIghly recommend this product to any serious email marketing team. If you're someone looking for true and valuable insights that you're having a hard time getting from other systems. Trust these guys. I've been personally in email marketing for over 10 years and in the web design, marketing and usability for over 15 years and this one software I would highly recommend.
What problems are you solving with the product? What benefits have you realized?
OMG! Solved a lot of cloudmark content issues, being able to adjust segmentations on the fly based on reports we get back from the platform. This has help us improve our sending 10-fold.
