HumCommerce

What do you like best?

I was inclined to use HumCommerce because i bought a lifetime deal for 30,000 pageviews a month, which is very good for my clients websites. I liked that it had all the features that major heatmaps have, for example i can do heatmaps based on certain criteria (ej: exact urls, contains, does not contains, etc), user recordings, funnels, forms, a/b testing and analytics. I liked that is very easy to implement by copy and pasting tracking code, i was able to do it without any problems using Google Tag Manager.

What do you dislike?

I didn't like the sample limit of 5,000 pageviews for heatmaps, and also i wasn't able to get screenshots exactly as seen by the user, sometimes i get screenshots like a cached version of the website. Also i wasn't able to get 100% of the traffic because some users get different urls, i tried to implement using "contains" urls with no luck.

Recommendations to others considering the product:

If you have more than 5,000 pageviews a day probably you'll need another heatmap software.

What problems are you solving with the product? What benefits have you realized?

One of the things i was able to accomplish was that i could introduce my clients to heatmaps and conversion rate optimization, which is another service that my agency provides. Because it was a lifetime deal i can do heatmaps tracking for free for a limited time just to introduce my clients to this kind of tracking.