HubSpot Marketing Hub

What do you like best?

Overall, Hubspot's effectiveness is measured by how it simplifies tasks. Whether creating a new blog, updating a landing page, or scheduling social media posts, Hubspot required little effort to learn and even less effort to act upon. Even better that it integrates with contact management and campaigns and has very detailed analytics tools to back it all up.

The SEO features are very helpful, as they support our goals for tying keyword optimization and ranking back to the content we're creating.

I was very surprised by Hubspot's social media tools. Having used other products for years, the simplicity of posting on multiple platforms, the powerful analytics, and tying into campaigns and contacts makes this the most complete solution I've ever used.

What do you dislike?

- Dashboards and reports can be tricky to get a handle on, as going beyond the defaults requires digging and investigation to figure out exactly how to set things up and what's being reported on

- It's difficult to live tweet events using Hubspot (much easier in some other social media management platforms)

What problems are you solving with the product? What benefits have you realized?

From a content creation perspective, Hubspot makes it easy to create blogs and web pages and, importantly, link back to target keywords and topic clusters. Content maintenance is also simplified, as we can quickly go back to older posts, refresh and test them, and push live.

As a social media management tool, Hubspot reduces the effort to schedule posts and measure performance.