Google Marketing is the best
What do you like best?
Pricing and flexibility of plans with every use. Very easy documentation and easy efforts. It combines analytics with advertising, tagging, and reporting. Very basic knowledge is required to use the tool. Also, lots of video documentation, video tutorials are available in open source which suggests a lot of users are using the platform to do the marketing. Very handy for small business and Research.
What do you dislike?
Compatibility with many other platforms. Metrics can be used to provide more information. Market to use the pricing is not available everywhere. Pricing plans should be different location wise and this platform is not the best when it comes to developing countries. US seems to the only current market which is huge on this tool.
Recommendations to others considering the product:
It is easy and effective for marketing. Documentations are plenty and useful. Pricing plan is amazing and useful. AI integrated Ads. I like the idea of pay per click which directs to the platform that is used. and automatically makes it clear and good. Atleast 10% of business purpose is solved when in the beginning stage which grows as much as the number of visits to the platform. Easy growth on small businesses and easy tracks reporting for your business. It leads to the right end user and hence one of the best tools for marketing. Better and efficient spend on the advertising.
What problems are you solving with the product? What benefits have you realized?
Marketing a platform using Google Marketing Platform. Using pay per click for a search query has revamped the marketing of the platform.