Audience Center 360 is a data management platform designed to offer the capability to unify data from analytics, ads, email, social, and CRM to better understand and reach customers.
Customer Reviews
Jordan M. A.
Advanced user of Google Audience CenterThe ability to easily segment my audience to target them better! This allows me to really target my advertising, thereby showing potential customers exactly what they want, and helping me find extra niche groups of consumers I can market too. It's Great!! Not to mention the added benefit of seriously increasing my ROI!
It can be overwhelming, the learning curve is steep, and the tips only help you learn the very basics. It's tough, sometimes, to deal with the segmenting, and it can get so granular, that it almost doesn't matter. The hardest part is navigating all of the options. There is SO much to do with this, that its almost too much, and it may be off putting to new users.
If you have the time to learn a very detailed, but often not well explained Audience segmentation program, then Google Audience Center is for you. Their expert live advice is great, but it can be difficult to translate a problem without having to give remote access, so if you're uncomfortable with that, you may want to look elsewhere.
Google Audience Center has allowed me to target potential clients and run advertising targeted directly to them, like mentioning in the ad they see the SPECIFIC item they looked at. It has also helped me find niche groups who are interested in my products, but that I never thought of. By doing all of this, Google Audience Center allows me to spend the same amount of money on advertising but increase my ROI significantly. It has been amazing!
