Gatsby

What do you like best?

We help fitness trainers pass their certification tests with online study guides and materials available for purchase. Historically, most of our growth has come through SEO, but now that we have thousands of customers, we decided to test out some influencer marketing, specifically more of the micro side / word-of-mouth. We figure that a lot of fitness trainers have high engagement and followers on Instagram, and a lot of trainers follow one another, so we wanted to figure out how to tap into that network. Cert study guides aren't exactly sexy though, so our customers don't really think to post about us, but if we can identify which ones are influencers and reach out to them directly to work on a collab, offer them some fitness merch etc, we think it will be a big win-win. We came across Gatsby and realized that's exactly what they help with! We're implementing it now, and so far the support and the process are great. I'll come back and update with some numbers when we have them.

What do you dislike?

I haven't identified anything thus far that I don't like

What problems are you solving with the product? What benefits have you realized?

Solving for how to start & measure an influencer marketing strategy, leveraging our customers. Benefits: saving time searching for & reaching out to influencers, and having influencers that are authentic - our actual fitness trainer customers.