G2 is a tool every customer marketer should have in their arsenal
What do you like best?
G2 dashboards make it very easy for me to track the performance of all our products on G2, as well as manage review campaigns. I have all the data I need to design our review strategy for the upcoming months or to share our progress with the company at the tips of my fingers. The best part is, of course, quarterly G2 award badges. Being able to win awards by market segment, region, and theme (like "Best Results" or "Easy to Use") helps us highlight our value propositions for different audiences.
What do you dislike?
In the future, I'd like to see a more seamless integration of G2's data with our CRM. That being said, G2 is a very innovative company - and their product gets better all the time.
What problems are you solving with the product? What benefits have you realized?
We use G2 to manage our product profiles on their software review website and orchestrate review campaigns. We use G2 badges and awards on our product pages and in our marketing campaigns.