Funnel is transforming digital marketing, putting Business-Ready Data at the fingertips of marketers so they always know with certainty what is really driving performance.
Funnel’s Data Core, with its contextual data model, takes messy, siloed data from all sources and automatically generates Business-Ready Data that is fully harmonized, up-to-date and always ready to act upon. Funnel doesn’t require any coding or manual maintenance, giving marketers point-and-click control to continuously experiment with new data sources, business logic and tactics without ever breaking the data model. For the first time, marketers can operate at speed without waiting on IT or business analysts to access the data they need. Technical teams are freed from tedious data collection and manipulation tasks to focus on higher-value activities.
Digital leaders around the world including, Home Depot, Havas Media, Samsung and hundreds of others, rely on Funnel as the essential foundation for digital marketing, enabling growth while optimizing the impact of every digital marketing investment.
Hannah L.
Advanced user of Funnel
★★★★★
allows me to perform a large number of activities in a very fast and easy way
What do you like best?
It has a fairly intuitive interface in terms of use, which allows me to perform a large number of activities in a very fast and easy way, the fact that it allows integrations with a large number of applications turns out to be very useful When performing data analysis, another important aspect is the fact that it allows me to collect and analyze data from multiple applications in a fairly simple, simple and fast way, which is of great help to me when I want to draw and design strategies of sales and marketing in a much simpler and more dynamic way, the customer service team provides a fairly complete and excellent service, which is especially useful when you have to ask them any questions.
What do you dislike?
Its reporting and graphing options can present some errors, however it is something that can be solved quite easily, the fact that it does not support the import of databases directly from other database management systems is also something quite negative.
What problems are you solving with the product? What benefits have you realized?
More than all, it has been helping us to collect information from my clients in a much simpler, easier and faster way so that both our sales and our marketing can be improved in a quite efficient and simple way and without presenting any type of inconvenience with its use.
Review source: G2.com
