Facebook for Business

What do you like best?

You can schedule posts directly in the app including posts with media attached. The insights are in-depth for each post but also the followers' demographics. This really helps in understanding what posts are successful and which posts are not as successful. Then a social media marketing plan can be tailored based on the results.

What do you dislike?

Facebook pages are very difficult to grow if your audience is Gen Z or Millennials. If your audience is older then it is easier since Facebook mostly older generations. Compared to other platforms like Instagram (owned by Facebook) and Twitter, it is slow progress. It also has a much lower engagement than Instagram. In particular, it is hard to tag other pages, it is a temperamental feature that often does not work which is frustrating since this is a great way to grow pages.

Recommendations to others considering the product:

Understand your audience before you decide to join Facebook, if you have an older audience, then it's a great setup.

What problems are you solving with the product? What benefits have you realized?

Understanding our demographics including sex, age, location etc.