EYECE is a digital solution for FMCG/CPG suppliers and distributors to build their sales and commercial investment budgets, and then track actual sales and spending performance.
In-Market Sales:
– Plan sales budgets and forecasts then monitor against actual performance
– Manage promotions and view resulting ROI
– Leverage comprehensive KPIs including promotion weights, depths, costs, margins, and more
– Compare against industry standards and historical performance
Commercial Investments:
– Build Trade Promotion calendars by planning your commercial investments
– Track trade spending versus budget
– Automatically issue Fact Sheets to align spending with Suppliers and Finance
– Monitor performance of promotions and investments versus sales
Correlate Sales With a Library of KPIs:
Identify predictable relationships between sales and factors such as promotion weight and depth, consumer and trade investments, the release of new products and innovations, market, shelf, and off-shelf shares, product availability on the shelf, and more.
